Friday, May 27, 2016

Think Small With Chevrolet's New Small Car Initiatives

You have spoken and Chevy has listened! Influenced directly by changing demographics and the needs and wants of our consumers, Chevy is launching ChevySmallCars.com, a website that is focused on Chevy's smaller cars and first-time buyers.

This fleet of smaller cars includes the Spark Minicar, Sonic, and Trax small SUV; all of which target a consumer who is young, socially savvy, and most likely buying their first vehicle. By narrowing in on a certain demographic, Chevy is able to create content that engages and speaks directly to this younger market.

The strategical purpose behind ChevySmallCars.com is to encourage and allow our customers to engage and relate with Chevy in a non-traditional way. Three short videos targeted at Spark, Sonic, and Trax will be hosted by comedian Al Madrigal and can be viewed on Funny or Die.

Additional interactive content on ChevySmallCars.com will include:

-Find Your Smallmate: A small quiz given to each visitor. Based on their results, Chevy will  match a small car specifically geared toward that visitor.

-Customizer: From rabbit ears to intricate designs, visitors are able to choose from a variety of special features to customize their small vehicle, and then can share it via social media.

-Custom Podcast: Hosted by John Hodgman.

 -Mini Mix Tape: Featuring three up-and-coming artists.

 -Upgrade Me: Social influences show what you can do with small living spaces.

 -Small Victories: Recognize the greatness of small.

Visit ChevySmallCars.com to see what best fits your lifestyle.

Tuesday, May 10, 2016

The 2017 Chevrolet Camaro SS 50th Anniversary Edition Will Pace the Indy 500

Not only will the 50th Anniversary Edition of the 2017 Chevrolet Camaro SS pace the 100th running of the Indianapolis 500 this year, but Roger Penske will be driving the Camaro SS during his 50th year as a race team owner.

The 50th Anniversary Edition will be the ninth Camaro and the 27th Chevrolet model to pace the famous race since 1948.

All of the pace cars will have an exclusive Abalone White paint and has “100th Running of the Indianapolis 500” door graphics and the Indianapolis Motor Speedway logo on the rear quarter panels. The Indy 500 50th Anniversary Camaro will have a 455-horsepower 6.2-liter LT1 V-8 engine of the SS.

Below is a list of the past Chevrolet Camaro pace cars:

1967 – RS/SS convertible
1969 – RS/SS convertible
1982 – Z28 coupe
1993 – Z28 coupe
2009 – SS coupe (2010 model)
2010 – SS coupe
2011 – SS convertible
2014 – Z/28 coupe
2016 – Camaro SS (2017 50th Anniversary Edition)


The Indy 500 is scheduled for Sunday, May 29th, 2016. 

Wednesday, May 4, 2016

Chuck Hutton Carries Dependable Vehicle Brand

The 2016 J.D. Power Dependability Study ranked four Chevrolet vehicles #1 in their segments and two other Chevrolet models were graded in the Top 3. Below are the winning vehicles and the segment they won:

Malibu – Midsize Car (2nd Year in a Row)
Camaro – Midsize Sporty Car (4th Year in a Row)
Equinox – Compact SUV
Silverado HD – Large Heavy Duty Pickup (2nd Year in a Row)

The following models placed in the Top 3:

Tahoe – Large SUV (2nd Place)
Silverado – Large Light Duty Pickup (3rd Place)
The 2016 study measures 2013 model vehicles dependability within its third ownership.