Chevy Truck Enthusiast? You'll Love Chevy's New Truck Legends Program

If you’re a Memphis Chevy Truck enthusiast, you’ll love this. On Wednesday, Chevrolet launched “Truck Legends”, a program that recognizes and honors dedicated Chevy truck owners who have more than 100,000 miles on their trucks or have purchased or leased more than one new Chevy truck in their lifetime. Though the program is currently only open to Texas residents, the brand says it be rolling out nationwide in 2017.

“We know there is a story behind every mile, every truck and every customer,” stated Chevrolet truck marketing director, Sandor Piszar. “The Truck Legends program is our way of saying ‘thank you’ to our loyal customers and curating some of their stories.” He added “In 2018 we will celebrate the 100th anniversary of our first Chevrolet truck, and that event would not be complete without recognizing the customers who have made Chevrolet part of the fabric of America. The stories from our Truck Legends will play a key part in celebrating the next hundred years of Chevrolet trucks.”

In becoming a Truck Legends member, there will be many benefits that come along. Exclusive Truck Legends memorabilia will be given out, like hats and decals and dealerships that choose to participate in the program may offer other benefits, like free car washes or discounts on oil changes. Additionally, Chevrolet will periodically offer Truck Legends members once-in-a-lifetime opportunities, ranging from front-row seats at a concert to getting a sneak peek at new Chevrolet models.

Trucks eligible for the program include:

• Silverado and Silverado HD (and past C/K trucks)
• Colorado (and past S-10 trucks)
• Tahoe
• Suburban
• Avalanche

When the program rolls out to the rest of the nation, owners can sign up at ChevyTruckLegends.com!