During January at Chuck Hutton, we definitely have to spend time in our respective “war rooms”: this is when all of the competition lay out their plans to dominate their markets for the year, and any battle plan is full game! Ford, Chevy, and Ram will all have revamped full-size pickup trucks in the US market this year, and the stage is set for a true showdown during 2018. Ford and Chevy have gone head-to-head for years, with Ram products still following closely behind. Our prized Chevy Silverado is set to debut in a few weeks at the Detroit Auto Show, with plans to go on sale later this year. Following are a few important bullet points about the competition, and why we feel our brand fits the bill to cross the finish line!
Last year, Ford was able to celebrate its first year of full sales for the brand new F-150 pickup truck. The best-selling vehicle in the US for over 40 years, they closed out last year with a very large dose of success. However, last fiscal season provided a bit of a bumpy start, as Ford brought this creation to market, assembled with lightweight aluminum. The F-series has been around since 1948, and when Ford rolled out the 13th version 3 years ago, a massive redesign took place. In many customers' eyes, this is the quintessential full-size pickup, but here at Chevy, we feel that our Silverado can ultimately stop this sizable contender dead in its tracks!
The Dodge Ram 1500 is definitely does have loyal fans within its base crowd worldwide. Big-rig styling that is fairly aggressive, a modern-feeling interior, and bonus points in the suspension department are all highlights for this truck. It's important to note that the towing capacity on the current model is less than that of the 2018 F-150, or our current Silverado. This is the very important name of the game for some customers, as the bottom line for some are the size of what you can lug behind your new purchase. The new Rams are slated to have grilles not quite as tall, hoping to improve aerodynamics.
Just this past week, Business Insider was excited enough about the near future's events to begin an intro with, “Behold, the 2019 Silverado!”. The auto industry will get its first real look in Detroit in just a few weeks, but Chevy let some experience its new vibe in Dallas late last year during a pre-reveal. Our truck lines date back an entire century, and the Silverado namesake is now headed into its fourth generation. Just one of the many areas where we know we lead the pack as far as competition is with the 4G LTE WiFi connection, and very easy-to-use as well as up-to-date infotainment system. Check out just how awesome the Silverado Custom model is: with it you snag 20-inch aluminum wheels, body-color grille surround, locking tailgate, front two hooks, OnStar Guidance, a 7.0 -inch touchscreen with Apple CarPlay and Android Auto, as well as power adjustable and heated side view mirrors.
The range-topping High Country model sets you up with chrome running boards, chrome instead of aluminum 20-inch wheels, front and rear body-color bumpers, spray-on bed liner, heated and ventilated 12-way power front seats, power-adjustable pedals, and a touchscreen display that is 8 inches. As far as safety, it is also important to keep in mind that the 2018 Chevy Silverado received the highest overall safety rating from the NHTSA, which is five stars, for every single body style. With Teen Driver and rear view camera standard on all models, you'll be in the know if the younger drivers in your entourage are doing things safely, and if there are any sudden movements in your back-out zone!
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