Chevy's All-New Blue Line Series For SEMA 2016

 

Last week, Chevrolet gave us a preview of the all-new Blue Line Series before its official debut at the Nov. 1 SEMA Show in Las Vegas. Similar to last year’s Red Line Series, which highlighted Chevy’s sportier characteristics, the Blue Line Series represents the lifestyle and personalization possibilities of the brand. The Chevy Malibu and Cruze RS hatchback will be used as the base of these concepts and will also feature newly-developed accessories specifically for them.

“The Chevrolet Blue Line Series concepts integrate accessories that offer greater personalization choices for customers, states Roger McCormack, director, Accessories and Performance Parts Marketing. “Each vehicle wears production and concept accessories thematically linked under the Blue Line Series banner. We look forward to gauging public reaction at the SEMA Show and other venues.”

Both vehicles will feature a Genesis White exterior, contrasted with blue-tinted windows and 18-inch wheels painted slate-blue metallic. The Malibu will feature add-ons, like a rear diffuser, black grille insert, black Chevrolet bowtie emblems, a rear spoiler, illuminated door sills and a suspension lowering kit.

As for the Cruze RS hatchback, it will feature a chrome grille insert, performance brake package and performance exhaust system, and a suspension lowering kit. Inside, custom satin graphite accents will be placed on the instrument panel, shift knob, and door inserts.

We know you’re going to want some of these enhancements for yourself. According to Chevrolet, some of these Blue Line performance parts and accessories will be available towards the end of this year. Others will be available mid-2017. Even better news? As long as your Chevy dealer, Chuck Hutton in Memphis, TN installs them, your warranty will remain intact!