Could The Colorado Bison Be In Chevy's Future?

A recent post from GM Authority states that General Motors has recently filed a trademark application for the use of the name “Colorado Bison”. The paperwork states that the purpose of this name is for “motor and land vehicles, namely trucks.” Unfortunately, no other details have been released but it definitely opens the door for a few possibilities.

Don’t hold us to it, but we think the name could be pointing to an upcoming trim level for the Colorado, likely a fancy version. According to statistics, there is a high demand for small trucks in this day and age, so packing profit into each model that it sells is a step in the right direction.

Even more interesting is the fact that in the 1970s, Chevrolet built a burly Class 8 heavy duty commercial truck with the same (and quite appropriate) moniker, so a revival model could be in the works. The current diesel-powered Colorado has the highest tow rating in the small pickup segment, so an even stronger version of the already tough little guy isn’t totally unthinkable.

This one is just a waiting game but good news- the off-road ready Colorado ZR2 is headed our way soon! We’ll be sure to keep you posted on its arrival to Chuck Hutton Chevy in Memphis, TN!