No One Expects the Chevy Malibu: ’16 Malibu Challenges Consumers’ Perceptions

If you were looking for a new midsize sedan near Memphis and saw quality materials, tried out the new technology and sat in the roomy cabin, what brand would you expect — Lexus, BMW, Acura? Chevrolet set out to challenge new car buyers’ perceptions as to what an American sedan can offer for a lower price with the 2016 Malibu.

The “Real People, Not Actors” campaign has been putting real people in focus groups and demos of Chevrolet vehicles and their features. Most of the time, the reviewers don’t know that Chevrolet offers the most and newest technology and highest-quality builds. Next up for Chevrolet was the redesigned and reinvigorated 2016 Malibu such as the ones we have at Chuck Hutton Chevrolet.

In the new “Underbranded” commercial, consumers evaluate the 2016 Chevy Malibu with all the nameplates and badges removed. Already a finalist for the 2016 North American Car of the Year, the people’s true reactions to the Malibu are — at first glance — that the vehicle is an Acura or BMW.

Once inside, the reviewers feel the materials and try out new technology such as the Apple CarPlay smartphone integration. Eyebrows are raised once the optional Teen Driver and Front Automatic Braking are divulged. The real people estimated the sedan’s price range between $50,000 and $80,000 dollars.


The consumers are surprised once they hear it’s a Chevy Malibu and that prices start at less than $24,000 for entry trims. For 2016, the Malibu was made longer, lighter and even more fuel efficient. The interior has more leg room for a better Chevrolet experience than previous models, and the upcoming Malibu Hybrid has a GM-estimated 48 mpg city.

The next time you see a sophisticated, lively midsize sedan, maybe you should be expecting a Chevy Malibu. At Chuck Hutton Chevrolet, we have new 2016 Malibus to test drive near Memphis for yourself. To learn more or to check out our Malibus in-person, call Chuck Hutton Chevrolet today at 901-365-9700 or drop us a line online.

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