You have spoken and Chevy has listened! Influenced directly by changing demographics and the needs and wants of our consumers, Chevy is launching ChevySmallCars.com, a website that is focused on Chevy's smaller cars and first-time buyers.
This fleet of smaller cars includes the Spark Minicar, Sonic, and Trax small SUV; all of which target a consumer who is young, socially savvy, and most likely buying their first vehicle. By narrowing in on a certain demographic, Chevy is able to create content that engages and speaks directly to this younger market.
The strategical purpose behind ChevySmallCars.com is to encourage and allow our customers to engage and relate with Chevy in a non-traditional way. Three short videos targeted at Spark, Sonic, and Trax will be hosted by comedian Al Madrigal and can be viewed on Funny or Die.
Additional interactive content on ChevySmallCars.com will include:
-Find Your Smallmate: A small quiz given to each visitor. Based on their results, Chevy will match a small car specifically geared toward that visitor.
-Customizer: From rabbit ears to intricate designs, visitors are able to choose from a variety of special features to customize their small vehicle, and then can share it via social media.
-Custom Podcast: Hosted by John Hodgman.
-Mini Mix Tape: Featuring three up-and-coming artists.
-Upgrade Me: Social influences show what you can do with small living spaces.
-Small Victories: Recognize the greatness of small.
Visit ChevySmallCars.com to see what best fits your lifestyle.
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