For the fourth consecutive year, Chevrolet has received more J.D. Power Initial Quality awards than any other brand. The J.D. Power Initial Quality Study (IQS), a study conducted annually, is based off of the responses of 80,000 purchasers and lessees of new 2016 model-year vehicles following 90 days of ownership. The information gathered from this study helps manufacturers identify any issues the model may have and lead them to make any improvements.
The 2016 awarded vehicles include:
- The Tahoe, which ended up scoring 19 points above the segment average, led in the large SUV segment
- The Equinox, which scored 15 points above average and led (in a tie) the compact SUV segment
- The Silverado 1500 and Silverado HD both swept the full-size truck categories
- The Spark, which led in the city car segment, scoring a total of 48 points above the segment average
Alan Batey, Global Chevrolet president stated “First, the study results will help attract new buyers to a Chevrolet, as J.D. Power data shows ‘expected reliability’ is customers’ top purchase consideration. Second, the improved ownership experience of our new vehicles will help convert first-time Chevrolet buyers into repeat customers, as J.D. Power indicates customers who have a positive experience in the first 90 days of ownership are more likely to become repeat buyers for the brand.”
This year’s study indicated that Chevrolet is the fastest growing full-line brand in the automobile industry. In the first five months of 2016, the company has seen a 3% grow in retail sales due to their focus on the customer.
To test out one of these award winning vehicles for yourself, come visit us at Chuck Hutton Chevrolet located in Memphis, TN!
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