As two companies with a mutual passion for both durability and long-lasting products, this partnership was undoubtedly a match made in heaven.
“When you think about the brands and what they represent, but also the customers that purchase them, there’s a lot of passion for the Carhartt brand and the Silverado brand,” stated High Milne, senior manager of Silverado marketing and advertising. “We’re talking to the same people, people who buy Carhartt stuff or drive our trucks.”
This two-toned black truck features a shiny paint on the bottom half and a matte paint job on the top. Carhartt design elements are placed throughout the exterior using the “Carhartt Brown” accent paint, like a “C” logo and Silverado written in Carhartt style font on the driver’s door. Inspired by Carhartt’s buttons, nickel finishes are used on the wheels and around the blacked-out Chevy bowtie on the grille.
Inside, Carhartt’s name is featured on the floor mats and the Carhartt logo is placed on the headrests. Part of the seats, armrests and door panel inserts use Carhartt’s duck-brown cloth material. Additionally, the truck bed features a roll-up tonneau cover made from Carhartt material.
Although there are no plans to sell the truck (yet), Tony Ambroza, senior vice president of marketing for Carhartt says that they are interested if that changes.
“If Chevy decides to pursue that opportunity, we’re very interested in working with them on that,” stated Ambroza. “The idea was if people respond to it as well as we hope they will, that we’ll have conversations on how we can continue to partner together to bring the ultimate work truck to life.”
Not sure about you, but we wouldn’t mind having this truck in our showroom!
We would love to help you find your next truck! Stop by and see us at Chuck Hutton Chevrolet in Memphis, TN!
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